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Under Armour - High Performance Athletic Apparel for Men and Women
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Under Armour Under Armour provides high performance athletic apparel with compression characteristics. Under Armour apparel is designed to wick
perspiration off your skin rather than absorb it. Under Armour works with your body to regulate temperature and enhance performance.
Under Armour's mission is to provide you with technically advanced products engineered with superior fabric construction, exclusive
moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better.
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Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel
and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind
Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple:
wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather
than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. From that first T-shirt nearly a decade ago,
Under Armour developed its unique line of microfiber gear and subsequently launched the performance product industry.
As collegiate and professional athletes, the founders of Under Armour know firsthand the advantage of LockerTag heatseals.
Not only has our signature LockerTagTM made awkward garment labels inside the shirt obsolete, it's fulfilled its original
purpose: displaying the owner’s jersey number clearly and stylishly on each piece of our performance apparel. What was implemented
out of necessity is now one of our most recognized trademarks.
From the laboratory to the locker room, the Under Armour fabric lab rides the forefront of performance apparel by engineering
the latest textile innovations and introducing new technologies that continue to improve our products. This development process
is then implemented into the Under Armour gear line, which results in our exclusive combination of moisture wicking fabrics.